Did you know Facebook as more than 1 billion users? That’s a HUGE number of people you can reach in one place. While they’re not all local to the Baytown area where you have your storage facility, using targeting features, you can market only to the areas you want. To get the most from your investment, you need to market your self-storage facility on Facebook.
How Do I Start Marketing My Self-Storage Facility on Facebook
It all starts by creating a Facebook business page. This is different from a personal profile. Unlike a personal profile which you can make private, a business page is seen by everyone. When setting up your Facebook business page, be sure to include your facility name, address, phone number, email address, and website. When people find you on Facebook, they need to know how to contact you for more information or to set up a rental agreement.
Once your page is set up, you’ll need to post content. As with all social media, the point of the content you post is to engage with your customers and potential customers. The two key factors to engagement are frequency and relevancy. Not every post needs to be directly about self-storage. What else in happening in Baytown? Was there a huge storm? Is there a holiday coming up? About half your posts should be this sort of post. Keep in mind, most people will gravitate towards posts with pictures.
The other half of your posts shouldn’t be ads, but they can be more specific to your self-storage facility. Staff profiles, events at your facility, helpful information about moving, etc. all make great posts that will engage your audience.
And because frequency matters, set up a schedule for posting, at least three times a week, and follow it.
Other Tips for Marketing Self-Storage on Facebook
Social media marketing is still networking, just from the comfort of your office or home. Because it’s networking people still want to feel like it’s personal. If you don’t want to own all the effort of managing your page, put someone who knows your business in charge of it. Even though it’s a business page, people want to feel like they’re talking to a person, not a third-party sending out generic “newsletter” type information.
If you’re not marketing your self-storage facility on Facebook, you’re missing out on a huge market. Following these tips will make it easier.
And don’t forget, EMAX is here for all your self-storage construction needs!